Hoardings are a popular form of advertising that utilizes large, eye-catching signs to promote products or services. These billboards are often seen along major highways and busy streets, grabbing the attention of drivers and passersby. But have you ever wondered what exactly goes into creating and maintaining these massive advertisements? In this article, we will take a closer look at the services provided by hoarding companies.
Billboard Design
The first step in creating an effective hoarding is designing the layout and graphics. Hoarding billboard companies typically employ graphic designers who specialize in creating visually appealing ads that effectively conveythe client’s message. These designers work closely with the client to understand their brand and target audience, ensuring that the final design is both eye-catching and on-brand.
Permitting and Installation
Once the billboard design is finalized, hoarding companies in Dubai take care of securing all necessary permits for installation. This can involve obtaining approvals from local authorities, landowners, and transportation departments. They also oversee the installation process, which often involves heavy machinery such as cranes or cherry pickers to safely place the billboard in its designated location.
Maintenance and Upkeep
Hoarding billboards require regular maintenance to ensure they remain in good condition and continue to effectively promote the client’s message. This can include cleaning, repairing any damages, and updating graphics as needed. Hoarding billboard companies also monitor the location for any potential issues that may interfere with the visibility of the ad, such as overgrown trees or construction.
Digital Options
In addition to traditional hoardings, many billboard companies now offer digital options that utilize LED screens to display advertisements. These digital billboards allow for more versatile advertising opportunities, including displaying multiple ads in rotation. They also have the ability to change content instantly, making them a popular choice for advertisers looking to reach a wider audience in a shorter amount of time.
Maximizing Impact
Hoarding billboards are strategically placed in high-traffic areas such as highways, major intersections, and popular tourist destinations. This ensures that the ad receives maximum exposure and reaches a diverse audience. Additionally, companies may offer additional services such as billboard lighting or interactive features like touchscreens or QR codes to further engage with viewers and make the ad stand out even more.
